Orihuela Councillor Sofía Álvarez has explained the Town Hall’s campaign to promote Semana Santa (Holy Week) in the municipality, which was declared to be of International Tourist interest in 2010.
She said they are widening its focus to attract tourists and visitors who live in busy places so they come and revitalise the municipality.
There is advertising in the metro and train stations in Madrid, Valencia and Alicante, and Alicante, Valencia and Murcia airports, and on national radio stations.
There is also promotion abroad using English language media in the Alicante and Murcia area,
“We want to fill the municipality with curious visitors who can come and visit our procession of the Caballero Cubierto (Covered Gentleman), see the singers of The Passion and see our beloved Diablesa (She-Devil statue) in the streets of Orihuela,” she added.
Tours and concerts
She presented the Easter poster, which is a photo by local resident Alberto Aragón showing the tower of Santa Justa during the Procession of Silence, one of the unique elements of Orihuela’s celebrations.
Also to show off the different aspects of Easter in Orihuela, Álvarez informed that a very visual leaflet has been produced in English and Spanish explaining all the different activities to do during Holy Week.
Visitors can enjoy four different tours, one of them in Spanish and English, on which you can taste the typical sweets made at the municipality’s convents, and find out about the relics and art of Semana Santa in Orihuela, as well of course as one dedicated to the city’s illustrious poet, Miguel Hernández.
There will also be wind and string instrument concerts outside Orihuela’s five national monuments (Nuestra Señora de Monserrate sanctuary, Santiago church, Santas Justa y Rufina church, the Catedral del Salvador cloister, and Santo Domingo college), performed by quartets of teachers from the Pedro Terol Professional Music
Anyone interested in participating in these tours and activities can ask for information or book at the Tourism Office in Orihuela Costa (Tel: 96 676 0000) or Orihuela Centre (Tel: 96 530 4645).